The summary in 30 seconds
- Split your content across 3 goals: awareness, trust and sales.
- Consistency beats quantity: 3 to 5 good posts a week are better than a weak post every day.
- Measure messages and orders, not just likes.
The right content mix
Every post must answer one question: what does it do for the customer? Awareness content reaches new people (reels, useful trends). Trust content persuades (real reviews, behind the scenes, explainers). Sales content converts (clear offers and a contact button).
Tool 1 · Post types
Awareness content
Short reels showing a problem and its solution, useful content in your field, and joining trends that fit your brand.
Your week on social media
Tool 2 · A suggested weekly schedule
SaturdayAn awareness reel showing a common problem and its solution.
What should you measure at the end of the month?
- The number of messages and leads from each platform.
- The orders that actually came from social media.
- Which type of content got the highest engagement and the most messages.
- Growth in real followers (not fake numbers).
FAQ
Should I post on every platform?
Focus on the two platforms where your audience actually is, then expand.
Do I need professional designs?
A consistent identity matters more than complexity. Templates in your identity save time and build a brand.
Do you manage pages?
Yes — planning, design, publishing, replies and a monthly report.
Next step
A monthly social media plan that brings messages and orders
Strategy, design, publishing, replies and a report with the numbers.