- Know the maximum cost per order you can afford before any campaign — it's the number that separates profit from loss.
- Successful campaigns work as a funnel: awareness → interest → purchase, with an audience and a message for each stage.
- Without the Pixel and Conversions API installed correctly, you're spending blindfolded.
Why do most stores lose money on ads?
Most store owners approach Facebook ads with one question: "How much should I put in?". The right question is: "Exactly how much can I pay per order and still make a profit?". The difference between the two questions is the difference between professional media buying and "boosting posts".
A successful ad isn't the one that got lots of likes — it's the one that brought orders at a cost below your profit. And that's an equation you can calculate right now:
Calculate your product's break-even point
This campaign is profitable. You can scale the budget gradually while making sure the cost doesn't exceed EGP 370 .
ROAS means return on ad spend: how many pounds of sales each pound spent on ads brought back. If your ROAS is below the break-even number above, you're losing money on every order even if sales are growing.
The campaign funnel: 3 stages, each with its own audience
Click each stage:
Broad interests, Advantage+, or audiences similar to your customers (lookalikes).
A short video showing the problem and the solution, or the product in use.
Video views or reach — or direct sales if it's an easy-decision product.
Cost per thousand impressions (CPM), and the 3-second view rate.
Ready to launch? Review these settings
Tick what you have ready.
Ad idea generator
The first 3 seconds of an ad decide whether people keep watching or scroll past. Choose your product type and the ad angle, and get ready-made ideas:
Ideas are a starting point — adapt them with your product's real details, and never use fake numbers or customer opinions.
FAQ about Facebook ads
What's the minimum budget to start with?
The budget must be enough to gather sufficient data to judge. A practical rule: your daily test budget should be close to your maximum cost per order (Tool 1), so the campaign can bring in orders and learn.
Should I choose the "Messages" or "Sales" objective?
If sales happen on WhatsApp, the messages objective is excellent. If you have a store with online payment or cash on delivery, the sales objective with a properly installed Pixel gives more accurate results.
Whose name is the ad account in?
With Nibras Media, the ad account, Pixel and all the data are in your name and owned by you from day one.
Ads that bring orders… not likes.
A media buying team that works by the numbers on Meta, Google, TikTok and Snapchat — with a clear return report.