The summary in 30 seconds
- Identity = logo + colors + fonts + photo style + tone of voice.
- Consistency matters more than wow: the same look everywhere.
- A brand guide ensures anyone designing for your brand delivers the same personality.
Identity elements
Tool 1 · Identity elements
Logo
A primary version, a compact version (icon), and versions for light and dark backgrounds — clear even at small sizes.
Rate your current identity
Tool 2 · Is your identity consistent?
Identity strength0%
Tick what's in place.
Send your result and get free adviceThe brand guide
A brand guide (brand guidelines) is a file that explains how to use the logo and its clear space, the colors with their codes, the fonts and sizes, plus examples of right and wrong usage. It's what makes the post, the business card, the website and the ad look like they belong to the same family.
FAQ
How long does an identity take?
Usually one to two weeks, depending on the elements required.
Can I refresh my logo instead of changing it?
Yes, and that's sometimes smarter because customers are used to it.
What files do you deliver?
The logo in every format, the brand guide, and templates for social media and print.
Next step
A memorable visual identity
Logo, colors, fonts, a brand guide and ready-made social media templates.