The summary in 30 seconds
- Micro-influencers usually have higher engagement and lower costs.
- Ask for real statistics about their audience (country, age and engagement).
- Measure with a discount code or dedicated link for each influencer.
Big or micro?
Tool 1 · Types of influencers
Nano (under 10K)
A small, very close audience, high engagement and low cost — excellent for local products and testing.
Vet the influencer before you pay
Tool 2 · Influencer check
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Tick what you've verified.
Send your result and get free adviceCalculate the return
Return = (sales from the code or link × profit margin) − collaboration cost. And if the goal is brand awareness, measure the rise in searches for your name, new followers and messages during the week of the post.
FAQ
How much should I pay an influencer?
It varies hugely by size and platform. What matters is comparing the cost to the expected sales.
How many posts should I do?
Start with a small test across several influencers and continue with the ones who deliver results.
Do you run influencer campaigns?
Yes — from selection and negotiation to measurement and reporting.
Next step
An influencer campaign measured in sales
Selection, vetting, negotiation, and measurement with a code and link for each influencer.