The summary in 30 seconds
- Segment visitors by the last step they took: viewed a product, added to cart, started checkout.
- Each stage gets a different message.
- Set a duration and a frequency cap so you don't annoy the customer.
A message for every stage
Tool 1 · The stages
Viewed a product and left
Remind them of the product itself with a feature or a real review — for 7 to 14 days.
Set up retargeting properly
Retargeting depends on correct tracking and visitor consent to tracking cookies according to the law and platform policies. Make sure your website's privacy policy is clear.
FAQ
Do these ads annoy customers?
If they repeat too often, yes. Set a duration and a frequency cap.
Should I give everyone a discount?
No — give the discount only at the final stage, and only if needed.
Do you set up retargeting?
Yes — tracking, audiences and ads for each stage.
Next step
Bring your visitors back and win cheaper sales
Correct tracking, segmented audiences and ads for every stage.