Publishing your app on Google Play and the App Store: the steps, and the mistakes that delay publishing

Your app is finished — but there's one step many people underestimate: store review. This guide shows you what to prepare so your app gets approved the first time.

Nibras Media teamLast updated: October 20268 min read2 interactive tools
The summary in 30 seconds
  • You need a developer account on each store in your company's name.
  • A clear privacy policy plus accurate screenshots and descriptions = fewer rejections.
  • Apple's review is stricter, so prepare a test account for the reviewer if the app has a login.

Publishing steps

Tool 1 · From code to store
Developer accountsOpen a Google Play Console account and an Apple Developer account in the company's name — this makes the app yours.

Common rejection reasons

Tool 2 · Rejection reason → fix

After publishing: get your app seen

The app name, short description and screenshots are your app's "landing page" inside the store. Use the words customers search with, screenshots that show the benefit rather than just screens, and ask satisfied customers for ratings at the right moment.

FAQ

How long does review take?

It varies — sometimes a few days. Keep a week's buffer in your plan.

Whose name is the app registered under?

Your company's, on your own accounts — and we help you with that.

Do you publish the app for me?

Yes, publishing and review follow-up are part of building the app with us.

Next step

An app that gets published the first time

We build, test, publish and follow up on the review until your app is live.

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