The summary in 30 seconds
- AIDA: attention → interest → desire → action.
- PAS: problem → agitate → solution.
- Test more than one version, and let the numbers choose.
The formulas
Tool 1 · Formulas with examples
AIDA — attention, interest, desire, action
"Your store gets visits but no sales? (attention) 70% of customers abandon their cart. (interest) Imagine the same traffic with twice the orders. (desire) Request a free review today. (action)" — that figure is a well-known global average for cart abandonment.
The rules of copy that sells
Tool 2 · Weak → strong
And in every case: never promise a result you can't deliver, and never use fake numbers or reviews. Trust is what makes customers buy again.
FAQ
Should I write ads in dialect?
Dialect is usually more relatable and effective on social media — depending on your audience and brand.
How many versions of an ad should I make?
At least 3 versions with different angles, then continue with the winner.
Do you write ad copy?
Yes — copy for ads, landing pages and scripts.
Next step
Words that sell on every ad and page
Copywriting for ads, landing pages and scripts — tested and improved.