The summary in 30 seconds
- Start with your customers' real questions in messages and calls.
- Write every keyword in all its forms: dialect, Modern Standard Arabic and English.
- Each search intent gets a different page: educational, comparison or purchase.
The steps
Tool 1 · Keyword research in 5 steps
Listen to your customersCollect the questions that keep coming up on WhatsApp and calls — those are your most important keywords.
Search intent
A query like "website design cost" means the person is still comparing — they need an article that explains. "Web design company in Cairo" means they're ready to get in touch — they need a strong service page. The common mistake is putting both keywords on the same page.
Tool 2 · Search intent examples
"What is an ERP system"
The person wants to understand — write them an educational article with examples and a tool, ending with a call to action.
FAQ
Should I use paid tools?
They're useful, but your customers' questions and Google itself are an excellent free starting point.
Should I write in dialect or Modern Standard Arabic?
Depending on your audience — and you can mix to cover both forms.
Do you do keyword research?
Yes, as part of the content and SEO plan.
Next step
A keyword and content map for your website
Arabic keyword research, a page plan and articles that rank.